Founded in 2000, investors including Hair, the largest white home appliances supplier, and other well-known venture capital funds, Yang Mianmian, the CEO of Hair Group became the Chairman.

Recognized as one of the first IC design enterprises by the China State Ministry of Information in 2004.

Qingdao Eastsoft completed full acquisition of Shanghai Hair in 2015 and Shanghai Hair become its wholly-owned subsidiary.

The company has always focused on designing and developing the high anti-interference and low power microcontrollers since it was established, and provides the customer with a comprehensive solution from chips, systems, software and cloud using the industry-leading technologies, design, quality and services. The company has won customers from various fields including home appliances, consumer electronics, industrial control, automotive electronics and instruments & meters, with its diversified products and services.

• Vision（What to be)

  To become a leading chip and system solution provider in the industrial digitalized and intellectualized era.

  MARS :
  MCU-Security and Control
  ASIC-Specific/Customized
  RF-Reliable Connection
  System- Smart IoT System

• Mission（What to do)

  Persist in innovation and collaboration to provide the elemental core solution' Control-Computation-Connection' for the intelligent transformation of traditional industries.

• Value (What to insist)

  Discipline & Integrity, Commitment & Responsibility Constantly reflect upon what is right for us and what is the right thing to do. Always be customer-oriented with a high degree of discipline and integrity. The company and customers, employees and shareholders make a commitment to one another, in order to achieve continuous and efficient company performance growth, fulfilling the company responsibilities to the social harmony and welfare.